Two years ago I posted my definition of authenticity. Authentic is still one of the current buzz words and for me, once I see a word being used in discussions around mainstream marketing, I know it’s been well and truly kidnapped. Authentic is a word we should be using and to help reclaim it, hereContinue reading “Authentically authentic!”
Category Archives: For Purpose
Look Out!
Be the inspiration – become a leader to people outside of your organisation as well as leading your own team. Be the dynamic external leader that seeks to truly change the world
I hereby christen it… Touch Point
Touch Point – a model to help you change the world We know the world needs to change, we just need ideas on how we can contribute. The Touch Point model is a simple way to formulate our own thinking. Look out for it being published – it is coming…
One word to change the world
Vision statements have been in and out of vogue for as long as I can remember. I think most people recognize the value they can potentially bring but also know that so many are just empty ‘feel good’ words. Sometimes though, you come across a vision statement that is simply profound – like this oneContinue reading “One word to change the world”
Wait for it…
A book about how business can change the world, including: The Zone The Touchpoint Model Thoughts on changing our future After many months (many many months), the first rough draft has been finished. Now for the editing…
Seth Godin
Seth Godin isn’t everyone’s cup of tea but I think this blog from him is worth sharing: A seat at the table Short-term profits are a lousy way to build a sustainable community. There’s always a shortcut, a rule to be bent, a way to make some more money now at the expense of theContinue reading “Seth Godin”
A nice quote
“As business leaders, we should not choose between profit or good; rather, we must choose to profit from good. And that requires connecting what we do with a purpose beyond profit – a reason to exist that meets our shared sense of ‘doing good’” Punit Renjen
Missing the point
Someone on LinkedIn posted about “why CEOs’ are still missing the point on social impact” My view is that the answer is “how long is a piece of string” There is never one reason and never one solution but I did contribute a couple of views: In our (NZ) context, SME’s can struggle to seeContinue reading “Missing the point”
Do our words actually speak…
A quick thought for a Monday afternoon. LinkedIn and other forms of social media are places, like so many, where people go out of their way to say the right things. This is especially true now that ‘for purpose’, ‘good cause’ ‘EQ’ and ‘diversity are buzz-words in mainstream use. We all need to remember though,Continue reading “Do our words actually speak…”
The Optimistic Cynic 