Cambridge Taking on the World

This is an article I wrote for the Cambridge Chamber of Commerce. I want to share it because the core theme applies to so many communities. Businesses can, and must, be a key part of thriving, sustainable communities.   “I’ve noticed something about business in Cambridge recently and it excites me. We all know thatContinue reading “Cambridge Taking on the World”

Your passion is your pitch

I believe that the standard “elevator pitch” works best when you’re selling widgets or when your business is so well known, that the pitch is just brand recognition.   Your “passion pitch” doesn’t tell your whole story, it shares you enthusiasm and encourages people to want to know more. Tell people why your business excitesContinue reading “Your passion is your pitch”