Business, For Purpose

One word to change the world

Vision statements have been in and out of vogue for as long as I can remember. I think most people recognize the value they can potentially bring but also know that so many are just empty ‘feel good’ words.

Sometimes though, you come across a vision statement that is simply profound – like this one from B Lab.

B Lab’s vision is that one day all companies will compete to be the best for the world

B Lab have basically changed one word and turned common thinking into a powerful statement.

No longer should we be the best in the world, we should be the best for the world. That’s so clever!check-157822_960_720

 

Business, For Purpose, Sustainability, The Zone

Seth Godin

Seth Godin isn’t everyone’s cup of tea but I think this blog from him is worth sharing:

A seat at the table

Short-term profits are a lousy way to build a sustainable community.

There’s always a shortcut, a rule to be bent, a way to make some more money now at the expense of the people around us.

The counterbalance to selfish Ayn-Randian greed is cultural belonging.

“No,” the community says, “we’re not proud of what you did, and you’re not welcome here.”

People like us do things like this.

It’s the community’s role to establish what “things like this” are. If you want to hang out with people like us, that’s the price you have to pay. To avoid the short-term and to invest in us instead.

The community might be wrong. The path of the person making change happen is often lonely, because change is frightening. But too often, the act of taking a shortcut or finding a short-term profit is confused with the actual long-term hard work of making things better.

Fortunately, the community often knows better.

Seth Godin 26/4/19

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