The world of business is changing, doing good is mainstream and some big names are championing the shift.
In leadership, we now frequently talk about purpose. It’s mainstream and it’s powerful.
Business can be a lever for doing good in our communities, and for making a better world.
If you haven’t come across the concept of B Corp Certification previously, I urge you to watch this video. You don’t have to go down the certification route, but Bart Houlahan really does impart how powerful a genuine strategic desire to do good can be
Two years ago I posted my definition of authenticity.
Authentic is still one of the current buzz words and for me, once I see a word being used in discussions around mainstream marketing, I know it’s been well and truly kidnapped.
Authentic is a word we should be using and to help reclaim it, here are some further thoughts on what it means:
To be authentic, it is not enough to know your values, you must be your values.
You have to live your values, not just talk about them.
You have to be real and always show your true self.
Your actions must always be congruent with your beliefs and values – irrespective of what pressures you may be under.
Don’t try to live anyone else’s values, people will find out!
Be the inspiration – become a leader to people outside of your organisation as well as leading your own team.
Be the dynamic external leader that seeks to truly change the world
We talk a lot about sustainable communities but we all tend to think that we know what it means, without ever describing it.
I believe that sustainably communities are those who have achieved balance across these three factors:
A book about how business can change the world, including:
- The Zone
- The Touchpoint Model
- Thoughts on changing our future
After many months (many many months), the first rough draft has been finished.
Now for the editing…
Seth Godin isn’t everyone’s cup of tea but I think this blog from him is worth sharing:
Short-term profits are a lousy way to build a sustainable community.
There’s always a shortcut, a rule to be bent, a way to make some more money now at the expense of the people around us.
The counterbalance to selfish Ayn-Randian greed is cultural belonging.
“No,” the community says, “we’re not proud of what you did, and you’re not welcome here.”
People like us do things like this.
It’s the community’s role to establish what “things like this” are. If you want to hang out with people like us, that’s the price you have to pay. To avoid the short-term and to invest in us instead.
The community might be wrong. The path of the person making change happen is often lonely, because change is frightening. But too often, the act of taking a shortcut or finding a short-term profit is confused with the actual long-term hard work of making things better.
Fortunately, the community often knows better.
Seth Godin 26/4/19