The Sustainable Business Network (NZSBN) has collated 12 predictions for sustainable business this year.
As with most things “sustainability” related, the focus is on environmental issues (not that there is anything wrong with that) but it was great to see a media organisation pick up on the people message, especially a business editor.
Here’s what Maria Slade, Business Editor, The Spinoff had to say:
“Demonstrating a purpose other than making money for their shareholders is going to be one of the biggest challenges for firms in 2020, because today’s customers and employees are no longer willing to tolerate businesses that generate profits at the expense of people and the planet.”
2019 seemed like the year of talking about organizational purpose.
2020 will be the year for *practicing* it.
Forbes published an interesting article highlighting some work from Zach Mercurio around closing the gap between the idea of purpose and the practice of purposefulness
He says “we have to help employees make meaning. In today’s complex and fast-changing economy, we can’t assume that people understand how their work ladders up to larger, significant goals for their own performance, and by extension, that of our teams and organizations.”.
What I liked was the three simple recommendations that he makes for managers (though he should say leaders):
Regularly show people how their work benefits others
Help people tie their everyday tasks to a bigger purpose worth committing to
Make contribution goals more important than achievement goals
We have all seen the various statistics about the intentions of millennials. The one that fascinates me is that over half have said that they would leave a job if the organisation didn’t have a positive impact on communities.
I’ve written before about how this view isn’t restricted to millennials, however, the thing that really stands out for me about these figures is that we never see what the rate is for people who actually change their job for this reason.
Intentions are great but faced with student loans, mortgages, families as well as career – how many people have the ability to make the change? Do we have the flexibility and opportunity to follow through or is there a significant pool of people who are disengaged with their employer, wanting to change but unable to do so?
If we can find opportunities for this pool, think of the resource we would free up to do good!
Those that know me, or have even met me briefly, will be aware that self-promotion is simply ‘not my thing’. It really is one of my many weaknesses.
That being the case, you will appreciate how important this post is to me.
I’ve written a book!
This post isn’t about sales nor is it about having my one minute of fame. This is me saying that I have had some thoughts that I truly believe are worth listening to. Thoughts that could make a difference to you and your communities.
I’m passionate about using business as a resource for doing good. It’s not hard and it’s not expensive. It just takes a little bit of thought and the desire to support the world around you.
With a bit of common sense and passion, your organisation can be a champion of your community!
This is a business book, very much aimed at the management market. It tells the story of how we can operate all of our organisations so that they can play their part in building sustainable communities, using sensible strategic and operational processes
The model that I developed focuses on seven key areas of business and provides a clear, easy to follow framework for identifying strategies to achieve both social and business outcomes.
Ultimately, the Touch Point model is just one tool that can support businesses to move into “The Zone” – the place where business and purpose collide. A place where passionate causes drive businesses and businesses enable passionate causes.
The book is currently at the printers so isn’t far away from becoming a reality. It’s taken a long time to get to this point and it’s taken some great people supporting me – but the end is in sight.
I can now cast aside any hesitation and announce to the world – I’m an author, I have written a book and if you’re in business, I think you’ll enjoy reading it!