Business, For Purpose, Sustainability, The Zone

Missing the point

Someone on LinkedIn posted about “why CEOs’ are still missing the point on social impact” 

My view is that the answer is “how long is a piece of string” There is never one reason and never one solution but I did contribute a couple of views:

In our (NZ) context, SME’s can struggle to see how they can do good without it significantly impacting on their bottom line. A lot of information is floating around on what start-up social enterprises do and also what large corporates are up to – but not so much about the SME (I’m looking to publish some ideas in this space, if only there was 28 hours in each day…).

Another issue I have found, though more in the environmental space than social, is a tendency to preach to business. “You contribute to the problem now go fix it”. We need to get better at working alongside business to work through issues together. If we have the attitude that business activity can support so much positive change and that this is a great thing – maybe more businesses will come a long for the ride. CEO’s and business owners are always under so much pressure, we need to make ‘doing good’ easy for them to do. And it can be very easy.

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Business, For Purpose

Do our words actually speak…

A quick thought for a Monday afternoon.

LinkedIn and other forms of social media are places, like so many, where people go out of their way to say the right things. This is especially true now that ‘for purpose’, ‘good cause’ ‘EQ’ and ‘diversity are buzz-words in mainstream use.

We all need to remember though, actions speak louder than words. A single misaligned action can disprove thousands of well-spoken words.

The internet ensures that none of our actions can remain totally hidden from view. If we don’t authentically act out our words, it will be as if we’ve never spoken.

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