Business, For Purpose, Sustainability, The Zone

Missing the point

Someone on LinkedIn posted about “why CEOs’ are still missing the point on social impact” 

My view is that the answer is “how long is a piece of string” There is never one reason and never one solution but I did contribute a couple of views:

In our (NZ) context, SME’s can struggle to see how they can do good without it significantly impacting on their bottom line. A lot of information is floating around on what start-up social enterprises do and also what large corporates are up to – but not so much about the SME (I’m looking to publish some ideas in this space, if only there was 28 hours in each day…).

Another issue I have found, though more in the environmental space than social, is a tendency to preach to business. “You contribute to the problem now go fix it”. We need to get better at working alongside business to work through issues together. If we have the attitude that business activity can support so much positive change and that this is a great thing – maybe more businesses will come a long for the ride. CEO’s and business owners are always under so much pressure, we need to make ‘doing good’ easy for them to do. And it can be very easy.

choice-3183317__340

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s