A better world supported by better business
This is a great example of what can be done when we remember that businesses aren’t inherently bad.
Generally they actually want to do good, and that includes supporting projects that are of public good as Lillian Grace so ably demonstrates in the Stuff article.
Yesterday I wrote a blog about disability services but thinking about it again, the thrust really does apply to all business.
Traditional benchmarking quality against your competition limits your outcomes. We should always aim to give the customer the best possible experience, not just a better experience than they can get elsewhere.
We keep saying that the customer experience is paramount, but do we really live it every day?
Being better than the rest isn’t good enough – we need to be the best we can possibly be!
Don’t keep looking behind you at the chasing pack, look ahead at the rainbow over the horizon.
I had an great chat with Ben Scott from the Hamilton City Council yesterday. One of the points he made was that we need a Social Enterprise champions in our local area. Someone who is out there raising the profile of what it really means to be a social enterprise.
I couldn’t agree more. I think every community needs champions.
People who wake up each day, driven to advocate for social enterprise, eager to talk about it to everyone they meet, support those doing it, advising and recommending it.
We all need to become champions within our communities.
