Yesterday I wrote a blog about disability services but thinking about it again, the thrust really does apply to all business.
Traditional benchmarking quality against your competition limits your outcomes. We should always aim to give the customer the best possible experience, not just a better experience than they can get elsewhere.
We keep saying that the customer experience is paramount, but do we really live it every day?
Being better than the rest isn’t good enough – we need to be the best we can possibly be!
Don’t keep looking behind you at the chasing pack, look ahead at the rainbow over the horizon.
