Business and doing good

In leadership, we now frequently talk about purpose. It’s mainstream and it’s powerful. Business can be a lever for doing good in our communities, and for making a better world. If you haven’t come across the concept of B Corp Certification previously, I urge you to watch this video. You don’t have to go downContinue reading “Business and doing good”

Pondering Upon Purpose

I found myself musing business ‘purpose’ this morning. Being awake at 3:oo am leads to some interesting (or is that confusing) thinking. To borrow and ‘repurpose’ a phrase “you don’t choose a passion, a passion chooses you”. So many good people are out there helping organisations to identify and/clarify their purpose. To help people realiseContinue reading “Pondering Upon Purpose”

Authentically authentic!

Two years ago I posted my definition of authenticity. Authentic is still one of the current buzz words and for me, once I see a word being used in discussions around mainstream marketing, I know it’s been well and truly kidnapped. Authentic is a word we should be using and to help reclaim it, hereContinue reading “Authentically authentic!”