Business, For Purpose, Sustainability, The Zone, Thoughts

Authentically authentic!

Two years ago I posted my definition of authenticity.

Authentic is still one of the current buzz words and for me, once I see a word being used in discussions around mainstream marketing, I know it’s been well and truly kidnapped.

Authentic is a word we should be using and to help reclaim it, here are some further thoughts on what it means:

To be authentic, it is not enough to know your values, you must be your values.

You have to live your values, not just talk about them.

You have to be real and always show your true self.

Your actions must always be congruent with your beliefs and values – irrespective of what pressures you may be under.

Don’t try to live anyone else’s values, people will find out!

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