I believe that the standard “elevator pitch” works best when you’re selling widgets or when your business is so well known, that the pitch is just brand recognition.
Your “passion pitch” doesn’t tell your whole story, it shares you enthusiasm and encourages people to want to know more. Tell people why your business excites you, draw them in so they want to engage more.
Authentic passion and enthusiasm for your WHY is what will grab attention and see people wanting conversations with you.
The Optimistic Cynic 