Category Archives: For Purpose

Your passion is your pitch

I believe that the standard “elevator pitch” works best when you’re selling widgets or when your business is so well known, that the pitch is just brand recognition.   Your “passion pitch” doesn’t tell your whole story, it shares you enthusiasm and encourages people to want to know more. Tell people why your business excitesContinue reading “Your passion is your pitch”

Growing The New Wave

How we can grow and develop our social sector A white paper from The Optimistic Cynic    End Fragmentation We need genuine collaboration towards shared goals. Organisational interests need to take a back seat in our drive to achieve these goals. We need to look for partners outside of our specific sector to broaden ourContinue reading “Growing The New Wave”