Vision statements have been in and out of vogue for as long as I can remember. I think most people recognize the value they can potentially bring but also know that so many are just empty ‘feel good’ words.
Sometimes though, you come across a vision statement that is simply profound – like this one from B Lab.
B Lab’s vision is that one day all companies will compete to be the best for the world
B Lab have basically changed one word and turned common thinking into a powerful statement.
No longer should we be the best in the world, we should be the best for the world. That’s so clever!