Pondering Upon Purpose

I found myself musing business ‘purpose’ this morning. Being awake at 3:oo am leads to some interesting (or is that confusing) thinking. To borrow and ‘repurpose’ a phrase “you don’t choose a passion, a passion chooses you”. So many good people are out there helping organisations to identify and/clarify their purpose. To help people realiseContinue reading “Pondering Upon Purpose”

Authentically authentic!

Two years ago I posted my definition of authenticity. Authentic is still one of the current buzz words and for me, once I see a word being used in discussions around mainstream marketing, I know it’s been well and truly kidnapped. Authentic is a word we should be using and to help reclaim it, hereContinue reading “Authentically authentic!”

One word to change the world

Vision statements have been in and out of vogue for as long as I can remember. I think most people recognize the value they can potentially bring but also know that so many are just empty ‘feel good’ words. Sometimes though, you come across a vision statement that is simply profound – like this oneContinue reading “One word to change the world”

Missing the point

Someone on LinkedIn posted about “why CEOs’ are still missing the point on social impact”  My view is that the answer is “how long is a piece of string” There is never one reason and never one solution but I did contribute a couple of views: In our (NZ) context, SME’s can struggle to seeContinue reading “Missing the point”