Interest is not a result.

If you have what you think is a good idea, an idea that others tell you is a good idea – is it still a good idea if it doesn’t work?

Liking something and wanting to support it is not the same as actually supporting it. We see this in so many areas of life.

Recycling is an idea liked by many who want to support it – yet recyclable items still end up in our landfills.

We like the idea of social enterprise and want to support their activity but how many of us actually contract with them or consistently purchase their products?

We’re always told xx% of millennials would leave a job if their values weren’t aligned – but how many actually do?

We need to stop signaling our support and start actually doing something to prove it!

It starts now…



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