Interest is not a result.

If you have what you think is a good idea, an idea that others tell you is a good idea – is it still a good idea if it doesn’t work?

Liking something and wanting to support it is not the same as actually supporting it. We see this in so many areas of life.

Recycling is an idea liked by many who want to support it – yet recyclable items still end up in our landfills.

We like the idea of social enterprise and want to support their activity but how many of us actually contract with them or consistently purchase their products?

We’re always told xx% of millennials would leave a job if their values weren’t aligned – but how many actually do?

We need to stop signaling our support and start actually doing something to prove it!

It starts now…

energy-1627224__340

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: