I recently attended a social media/digital marketing seminar for NFP and social enterprise. Tyler Riewer came out with the great question while talking about telling stories. Are storytellers really just sales people, and if so, is this a bad thing? I often think that many purposeful organisations, especially NFPs, see ‘selling’ as a dirty word.Continue reading “Be a storyteller”
Category Archives: The Zone
Help…
If we look at LinkedIn and other business environments, we’re all there putting out advice or ‘wise words’. Congratulating ourselves, our teams or our contacts on some success. When was the last time you saw a post asking for help, advice or support? I’m not talking about the odd post about which name or graphicContinue reading “Help…”
A bit of cynicism is fine but don’t dismiss the awesome reality
Someone commented on LinkedIn that purpose at work is just a con – a way that profit hunger managers and owners can get their staff more engaged, simply so they can earn even more profit. Owning a business called The Optimistic Cynic, I totally understand the point they’re trying to make here. There will beContinue reading “A bit of cynicism is fine but don’t dismiss the awesome reality”
A golden silence
Yes I’ve been slack. Have the thoughts dried up – absolutely not, but they’re not being tapped into the computer. They’re just drifting around in the space between my ears. The issue is simple, blogging isn’t enough. Wanting to see change is vastly different to making change happen. I need to do more. In factContinue reading “A golden silence”
Finally – my money follows my mouth
Well I’ve finally put my money where my mouth is – and it’s fair enough to say “about time”. I have often spread the message about the great work being done by Duffle & Co. A social enterprise that is competing on the quality of their products as well as their purpose. They provide incomeContinue reading “Finally – my money follows my mouth”
Feed-back on Touch Point
With everything in lockdown, people have turned to reading so I thought I’d quickly share some of the feedback of received on Touch Point, seven business strategies for a better world. “This type of thinking should be taught at university.” “Great ideas, the danger is middle managers play power games by interfering with the messagesContinue reading “Feed-back on Touch Point”
It’s a date
Finally it’s arrving I know I’ve been saying that for a while But I now have the date Touch Point is hitting my place on ….
Having a purpose vs being purposeful
2019 seemed like the year of talking about organizational purpose. 2020 will be the year for *practicing* it. Forbes published an interesting article highlighting some work from Zach Mercurio around closing the gap between the idea of purpose and the practice of purposefulness He says “we have to help employees make meaning. In today’s complexContinue reading “Having a purpose vs being purposeful”
What is a touch point?
Hear ye, hear ye
Those that know me, or have even met me briefly, will be aware that self-promotion is simply ‘not my thing’. It really is one of my many weaknesses. That being the case, you will appreciate how important this post is to me. I’ve written a book! This post isn’t about sales nor is it aboutContinue reading “Hear ye, hear ye”
The Optimistic Cynic 