I recently attended a social media/digital marketing seminar for NFP and social enterprise. Tyler Riewer came out with the great question while talking about telling stories.
Are storytellers really just sales people, and if so, is this a bad thing?
I often think that many purposeful organisations, especially NFPs, see ‘selling’ as a dirty word. It’s so capitalist, profit driven, corporate etc etc.
The reality is that we should be selling our purpose. If it really is your authentic mission, you will be selling it and not even know it. Fundamentally, if we don’t want to sell our purpose, do we really believe in it?
It’s up to us to tell the stories that sell our purpose.