If they act for you, they are you.

A lot is said about values and how important they are to your brand. They guide your actions and tell those you interact with, including of course your customers, the behaviour they can expect from you. We all know how important it can be to stand by what we say and often it can beContinue reading “If they act for you, they are you.”

Question, argue, debate

Over the weekend I had a quick flick through the first notebook I used to jot down ideas for blogging, a book and of course thoughts around purposeful business. One fascinating thing for me was right from the word go, I was interested in the opposing theories around starting a business. What comes first, theContinue reading “Question, argue, debate”

An awesome tool

The Ministry of Business Innovation & Employment has released a draft document on the future of business for New Zealand – and this is now open for consultation. One of the trends being examined is purpose led business – something that should be of interest to all of us. Have a read here and IContinue reading “An awesome tool”

Sorry but I won’t work with you

We all talk about values in our organisation, but how often do we use them to turn work away? I was writing up a business plan for a start-up and following conventional advice, I was defining who the target audience was. I was nailing down a good description when it hit me. For an authenticallyContinue reading “Sorry but I won’t work with you”

What a brilliant idea!

I came across this social enterprise and thought it was an absolutely brilliant concept. Recycling not only needs to use (often) large amounts of energy, it is also becoming increasingly problematic as supply out strips demand for the finished products. It’s great we all put plastics out for recycling but if they end up sittingContinue reading “What a brilliant idea!”