Authentically authentic!

Two years ago I posted my definition of authenticity. Authentic is still one of the current buzz words and for me, once I see a word being used in discussions around mainstream marketing, I know it’s been well and truly kidnapped. Authentic is a word we should be using and to help reclaim it, hereContinue reading “Authentically authentic!”

Economic Development

If you’re on LinkedIn and connected with anyone from the Waikato, chances are you would have seen at least one post around the Waikato Regional Economic Development Agency – now called Te Waka and the summit held last week. Far from the collection of “Hamiltoncentric” corporates I feared would make up the majority of invitees,Continue reading “Economic Development”