Business and doing good

In leadership, we now frequently talk about purpose. It’s mainstream and it’s powerful. Business can be a lever for doing good in our communities, and for making a better world. If you haven’t come across the concept of B Corp Certification previously, I urge you to watch this video. You don’t have to go downContinue reading “Business and doing good”

Authentically authentic!

Two years ago I posted my definition of authenticity. Authentic is still one of the current buzz words and for me, once I see a word being used in discussions around mainstream marketing, I know it’s been well and truly kidnapped. Authentic is a word we should be using and to help reclaim it, hereContinue reading “Authentically authentic!”

Missing the point

Someone on LinkedIn posted about “why CEOs’ are still missing the point on social impact”  My view is that the answer is “how long is a piece of string” There is never one reason and never one solution but I did contribute a couple of views: In our (NZ) context, SME’s can struggle to seeContinue reading “Missing the point”