Sustainability – Page 5 – The Optimistic Cynic

Keep the goal insight

Are we doing this wrong?

More and more we’re asking ourselves, how can we support the new generation of social entrepreneur. The Gen Y’s (and an increasing number of Gen Z’s) are setting up businesses with a goal of making the world a better place. Environmental, community, health, whatever drives their passion also inspires them to be creative aroundContinue reading “Are we doing this wrong?”

With business, not against business

Attending a conference about sustainable business, it quickly became apparent that the approach of this conference (and the attendees) was very much about environmental sustainability, how important it was and the fact that business just has to come on-board. The message of the conference was, this is how bad the problem is, now you goContinue reading “With business, not against business”

A Journey Begun

There was a time when doing good was left to those who ran charities, but in recent years we see a growing number of businesses taking on social and environmental issues as a core part of who they are. Businesses can play their part in building sustainable communities through sensible strategic and operational processes. HavingContinue reading “A Journey Begun”

Growing The New Wave

How we can grow and develop our social sector A white paper from The Optimistic Cynic End Fragmentation We need genuine collaboration towards shared goals. Organisational interests need to take a back seat in our drive to achieve these goals. We need to look for partners outside of our specific sector to broaden ourContinue reading “Growing The New Wave”