Business, For Purpose

Are you a Waikato business?

OK you operate a business, one that earns a profit to support a range of people that depend upon it for their livelihood, but the reality is that this doesn’t stop you having a normal interest in helping support your community.

You may donate to a local school or sports club. You allow the Guides to sell their biscuits in the lunchroom. You wear the ANZAC poppy with pride. It’s not really part of your everyday thinking though, nor does it influence the way you do business. It definitely doesn’t help solve the big issues.

Your skills are around running your business, making it as successful as you can. You simply can’t spend all day thinking about poverty or deforestation. You don’t like seeing all the plastic waste your suppliers send with their products but what can you do about it?

Have you ever considered that other people may have ideas about how you can make more of a difference – without it impacting on your bottom line?

Do you think that your experience may help someone else to operate their organisation more effectively?

The world is changing. There is a worldwide movement towards social enterprise and ‘purposeful business’. If we leave aside the fact that social enterprise can be a fluid term and that all businesses have a purpose, it is clear that there is a trend for organisations to operate with a social conscious or values driven outcome in mind.

Not only can you help with this but you can also benefit from it.

Imagine a place where commercial skills and experiences are shared with those new to business. A place where ideas on how we can operate differently to make a better community are shared over coffee.

That place is the Zone

It’s where purpose and business collide.

If you are involved in a business and are interested in contributing to a better world, this is the Zone for you.

If making a difference is your passion and you see commercial activity as a powerful resource to help support you, that’s right, the Zone is also the place for you.

The interest is definitely there so I’m looking to get the Zone moving. Please come and join our conversation, I would really welcome your input. The Zone has to meet the wants and needs of its members so I need to know how we can support each other.

 

2:00 to 4:00 pm
Thursday 1 February

Interactionz
113C Ruakura Lane
Hamilton
(Innovation Park)

Read more about the Zone

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