It’s tough out there at the moment – we all know that.
If you’re purpose driven, you see it from both sides. The need has increased while funding and/or sales are difficult.
We want to do more, but it feels like we have less.
It’s OK, saving the world takes time.
It might sound counterintuitive but now is a good time to ensure your strategies, plans and systems are all serving you well.
Our natural reaction to tough times is to work harder, chase the income and support others as much as possible. Nothing wrong with that but at a fundamental level, there is one question we need to ask ourselves. If this climate continues for say another six to 12 months, do we know for sure that we still be here doing what we’re doing?
We’ve seen some great organisations close their doors or significantly downsizing due to these tough economic times. Something I’ve learnt lately is that doing great things, over a long time and having a great national profile does not guarantee your sustainability.
As I said above, saving the world is a long game. Please take the time now to ensure your organisation will survive.
The Optimistic Cynic 