Have you noticed that everyone is an expert?
Jump onto platforms like LinkedIn and it’s full of people giving you information or sharing their esteemed wisdom. Giving you advice, whether or not you need it.
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Now don’t get me wrong, I’m not dismissing these people, I can’t really as I post a lot of this stuff myself. The reality though, is that these people (myself included) aren’t experts in your business. They’ve learnt things in other businesses or through their life journey. Most of what they say isn’t new and it isn’t unique. Tried and tested or recycled depending on your point of view.
This may be a controversial saying if you have seen the news about a certain hunting competition, but there are more ways than one to skin a cat. Most of the advice you get from other people is valid, and they believe it will help you. Each and every one giving you that advice, no matter how many people you ask.
But they’re not the expert in your business.
They’re experts in what they know.
Someone might give you great advice about cashflow monitoring but chances are, their sales advice isn’t the best you can find – but it might be.
You know your business, if you need advice or support, you need to take responsibility for finding the right information for you and your business.
- Don’t assume that the loudest expert is the best, sometimes the quiet achiever has seen and learnt more.
- For some, there is comfort in having a great relationship with a single trusted advisor who is a generalist while others hunt for people who specialise in just one area.
- Some people are happy to pay well for the right advice, while others seek support from friends and colleagues.
- You can keep it simple and trust one source or you can hunt around and test their thinking
Find what works for you and take control.
You are the expert in your business.
The Optimistic Cynic 